If you found your way to this page via a search engine, you most probably typed into the search box something like ‘How do I write an article title?’ You’ll notice that that is basically the title of this article. Increasingly, academics and researchers are doing the same thing when they want to find the literature to start thinking about a topic or to support their research writing.
I, for one and in addition to using my personal library and knowledge of an area, always go to Google Scholar and search on a relevant phrase or two to see what there is out there. I suspect you may well do the same.
This makes it imperative that, if you want your writing to be found (and also want people to read it), your titles – which are one of the key things used by search engines – should be well-thought out, informative and descriptive of the content. This applies to both articles and chapters.
Good titles will enhance the chances that your research writing will be found, read and cited. The latter is very important in an era in which metrics are being increasingly used to judge the worth of research and its authors. The more citations, the higher your esteem in the academic community.
This blog on writing article and chapter titles give good advice on how to approach this often neglected aspect of research writing. Its well worth checking out.